Digital marketing and it's advancement in technological and virtual world

Digital marketing is an innovative and incredible way to attract customers to introduce its company

services to set up a business. Digital marketing also creates an open path under which a company can introduce the products and services in different ways and process. Digital marketing can be done through both conventional and traditional ways. Traditional marketing takes place at a point where both buyers and sellers can connect with each other from far reaching situations which can be possible through blogs, letters and magazines. It is the best way to attract or stimulate customers to buy particular goods which in turn increase the productivity of a firm. Conventional marketing is also priortized as same as considered to digital marketing.

The main aim of conventional marketing is also to promote its products or services through radio ,television, mail, and newspapers. The main difference between the two process the time gaps in which conventional marketing can be done through real time engagement and it can reach to semi targeted audience only through various types of offline promotional advertisement strategies whereas traditional marketing provide different types of ads to stimulate the customers on daily basis. However, traditional marketing is more advanced and it is only way through which product can be popular among its target market. Traditional marketing is one way method where a business able to provide suggestions to its selected audience about its products or services. 

Conventional marketing or digital marketing is marketed related work under which it states how a business run through different electronic device such as mobile phones, Laptops, iPods and computers. A company can create an array of digital marketing products and services by creating different apps and publishing it online. The main reason why digital market getting popular these days as because the internet is becoming more updated in our day to day activities. There are different channels under the scope and opportunity to do digital marketing becoming easier and flexible. Analysis of future digital marketing can be more clear if the marketers can able to know what audience interactions will be, it will become easier to manage. Marketing today in a technical world changes the interaction of audience through website or email. It involves managing and harnessing the 5Ds.

1. Digital services - audience experience as they are familiar with business websites and mobile apps through which electronic devices such as smart phones, tablets, iPods, computers can be connected.

2. Digital media platforms - Most convenient and flexible way for these devices are through browser or apps from different platforms or services and publishing it in Google, Instagram, Facebook, Twitter and LinkedIn.

3. Digital media - The most evident and feasible way to reach the audience and engaging them through different communication channels through advertising, email, messaging, Search engines and social networks.

4. Digital data - The data on the audience is legally required and it is done in different countries.

5. Digital technology - The marketing technology provides business to enhance creativity and interactive experiences from different websites and mobile apps,email campaigns etc. 

The process of digital marketing is quite wide and is unlimited to post ads. There are other factors involved to be considered when talking about ad creation like spark post; adobe illustrator and picsarts. Content creation is suitable for content based marketing ads. Various tools are there which can help the business owners to track the trending contents in a website. Email marketing is the tool under which there is possibility of higher ROI and interactions between the business and prospective customers. To get the best of email marketing one has to consider some tools which will enhance the email marketing. Some of these are business to business B2B and business to consumers B2C companies use it. Other email marketing tools are sendinblue, optinmornstar which is also a good idea for generating a business. 

Modern technologies have created a wide advancement a lot. Besides the growth of modern technologies the technique of business has also changed. In this way digital marketing comes to take the leading positions. Modern generations doesn’t want to go to any shopping malls, Walmart to buy anything, they will prefer buying online. 

So the various companies have also taken the initiative to get 

connected with other consumers via internet. Digital marketing is the dream business for all marketers regarding sound knowledge, technical knowledge about the benefits and limitations of it. It is nothing but utilization of different technologies to achieve marketing objectives. However the conclusion of digital marketing is very much useful because it is an essential term through which certain skills are developed in this technological world.