What actually LinkedIn do and what are the benefits?

According to wikipedia "LinkedIn allows members (both workers and employers) to create profiles and "connect" to each other in an online social network which may represent real-world professional relationships. Members can invite anyone (whether an existing member or not) to become a "connection"." 

And wikipedia also says "As of 2015, LinkedIn had more than 400 million members in over 200 countries and territories. It is significantly ahead of its competitors Viadeo (50 million as of 2013) and XING (11 million as of 2016). In 2011, its membership grew by approximately two new members every second. As of 2020, there are over 690 million LinkedIn members." 

On mentioning one of the most prominent and commonly used terms in SEO, it is none other than ‘backlink.’ A lot of people who are a newbie in the field of SEO and writing might be witnessing many issues in learning about backlinks. Backlinks are the soul of Search Engine Optimization, and it’s because you cannot see good results of your SEO practices without them. 

If you also have issues in knowing and understanding backlinks, you are in the right place. It’s because we have come up with detailed information about what backlinks are and why they are so important for SEO. Apart from that, you will also learn about how to analyze your competitors’ backlinks and boost your website with the same. 

In describing the backlinks in a layman’s language, we can say: Backlinks are noted to be the incoming links to any web page. 

Whenever any kind of webpage gets linked to some other page, it is known as a backlink. Backlinks are considered to be the most important and major metric for ranking a website. Any page containing many backlinks is surely going to have a better rank than those that don’t have any backlinks. 

STEPS TO MARKET ON LINKEDIN :-        With the help of the below steps, you can easily be marketing your product on the Linkedin website. What is Linkedin Marketing? This question gives additional information about the Linkedin website. 

Step 1: at first you should start with your own Linkedin profile 

Step 2: you should design and create an effective Linkedin site company page. 

Step 3: and then you must define your goals and audience in this website 

Step 4: you should be optimizing your company page such as insert keyword and link your company page. 

Step 5: add company followers like employees, customer and many more. 

Step 6: publishing content on your company page. 

Step 7: you should use the rich media to improve the company page engagement 

Step 8: After completion of the above process, you should drive your marketing goals on this website. 

ADVANTAGES OF LINKEDIN MARKETING:- This marketing method is essential for business development. Does the above paragraph describe what Is Linkedin Marketing? It increases your business profit. With the help of that people can get information about the product. 

• It generates your leads 

• You can get a higher level of creditability 

• This marketing method improves the exposure 

• Establish a quality business connection