What is off-page SEO: its importance and its techniques

What is off-page SEO?

An Off-page SEO technique is a method in which you have to work off your website to rank it on top search engine results pages. This means, you have to work on the SEO part but not inside your website, work out of your website such as blog commenting, press releases, quora answering, etc. to make it rank high on search results.

Your regular hard work in doing SEO can change the position of your website from bottom to top results.

Optimization of off-site SEO ranking factors is important to improve your site’s relevance, credibility, and authority.

From Google’s algorithmic factors, the Off-page SEO technique results in more than 50% of ranking factors.

Having a strong off-page SEO strategy can help you and your competitors differentiate between the convenience within the SERPs.

Generally, what users do is get several as well as the quality of backlinks to rank their website on search engine results pages that are the main factor of Off-Page SEO.

Other factors like social media marketing, social bookmarking, blog commenting, article submission, directory submission, etc are an integral part of off-page SEO.

In addition, off-page SEO is time consuming process but it is long-lasting process.

Importance of Off-page SEO technique:

Off-page SEO helps the search engines understand what others think about your website, product, or services in terms of laymen.

Generally, people prefer to do backlink sharing. But website ranking only is successful when you get links from some relevant, strong website and have high domain authority.

12 Off-page SEO technique that you should know

1. Brand mentions

2. Blog Commenting

3. Article Submissions

4. Forums

5. Social Networking

6. Social Bookmarking

7. Influencer Outreach

8. Press Release Submissions

9. Guest posting

10. Questions and answers

11. Broken link building

12. Newsletter

We’ll talk briefly about Off-page SEO technique below, so let’s jump into it.

1. Brand mentions

Brand mention is one of the best ways to increase SEO ranking. By the name of your brand, you can build your business as well as influence your services.

It is determined by Google Webmaster Trends Analyst Gary Illyes that if you have great content on your website, including few backlinks and people are liking your brand and your mentions services on social media networks, you are doing great in your field.

Social mentions can play an important role in the search engine signs that people are talking about you.

Increase brand mentions by engaging with social media audiences and work to provide valuable answers to build authority and trust whenever possible.

Tools to track your brand mentions on social media are as follows:

Mention

Brandwatch

Social Searcher

Keyhole

Awario

2. Blog commenting

Many bloggers are doing blog commenting. It builds relation between blogger and reader.

Suppose you have written an article and some of the readers may visit your blog and they read your article. Then they will comment on their opinions and their queries related to that particular article.

Then you can know your audience as well as you can give your links to visit and share also. This way you can build your relation with them.

3.Article Submissions

About millions of articles are written and submitted every day, either for their own use or for commercial purposes.

But the question arises that how many of them are noticed and how many of them get ranked? If you are a blogger, you will know that your content quality is the main thing that helps you to rank on top.

Similarly, we can say that your content will rank only when you have a great quality of content. This will help you automatically when you provide beneficial knowledge to the audience through your articles.

Now, come to the point what is article submissions? The process of publishing articles to the article directories to generate backlinks, generally called article submissions. It plays a vital role in doing internet marketing.

It helps you not only to generate quality traffic but also helps in building trust between you and your recurring readers.

The article submissions help you to gain maximum traffic from your targeted audience.

Picture of article dashboard

Only you need to submit articles on the regular basis having a quality of knowledge and unique contents so that visitors find something new to your website and start visiting regularly.

These are the websites where you can submit your articles:

Buzzle.com

Quora.com

Articlecube.com

Sites.google.com

Tumblr.com

123articleonline.com

Ehow.com

Myarticle.com

Ezinearticles.com

Hubpages.com

4. Forums

Forum is an Off-page SEO technique in which you have to participate in a forum discussions that is related to your product or service.

This is a technique in which you have to connect with the community and answer to them related to your services you provide and the queries they ask on quora, yahoo answer, and many more.

This is a technique through which you can give suggestions, participate in forum discussion, reply to threads, solve the problems of others.

Now, you got an idea that it helps you in many ways. First, it builds your trust in other businessmen and also helps in building your business. Second is that google target and it searches for such business owners who participate in the discussion.

Be sure to create a complete profile with an anchor in the signature so that your comment whenever you display the signature with your anchor.

Try searching on forums that offer do-follow link.

Some free forum posting sites are as follows:

forums.microsoft.com

forums.cnet.com

forum.kompas.com

forum.wordreference.com

forums.oracle.com

www.ultimate-guitar.com

forum.skype.com

forum.utorrent.com

forum.xda-developers.com

forums.wsj.com

5. Social Networking

Social Networking is the most used technique in recent times and is most trending as well as important for marketers.

It is most useful for every business owner, they may be online shop owners and other business owners. Hence, it is very compulsory for digital marketers.

A good off-page SEO strategy is to engage and leverage your social network to increase the reach of your content.

When content receives clicks from multiple IPs it appears more authoritative by sending a signal to Google that many visitors around the world are accessing the content.

Every marketer must have their social Networking accounts because it helps to reach more than 50% of the audience just by networking their services.

If you are a business owner without having social media profile, you never get your targeted visitors. So, your genuine profile with authentic knowledgeable content helps your business to grow rapidly.

There are most used social networking sites available are given below:

Facebook.com

Instagram.com

Twitter.com

Linkedin.com

Pinterest.com

6. Social Bookmarking

Social Bookmarking is also a best technique to reach good Off-page SEO Optimization.

It is one of the best ways to get visitors instantly. I recommend it only when you have a great idea about creating eye-catching tagline posts or content.

Because there is a long competition or you can say that it will take time if your content doesn’t impress the audience.

Delicious, Digg, StumbleUpon, are few top social bookmarking sites where you can reach people.

Once you get traffic, the conversation rate and your website will be ranked on the top of the SERPs.

7. Influencer outreach

Basically, in this technique, you can reach the top influencer of the same niche you have. And through them, you can increase quality traffic to your blogs by creating some backlinks to them.

It helps a lot in off-page SEO ranking and is the best way to influence your contents.

You can ask the influencer to give you some feedback, a quote, or a review of your content to help you reach more audiences easily. Add some context to their quotes and highlight them in some way.

Once the content is published, ask them to share it in their circle. People like to know what influencers think about things.

In this way, you can build relationships with influencers and increase your authority.

There are top influencer marketing platforms given below:

Grin

Upfluence- Influencer marketing platform

CreatorIQ

AspireIQ

Tagger

Post for rent

BrandBacker

SocialBacker

Find your influence

Blogmint

8. Press Release Submissions

Press Release Submissions is one of the best Off-page SEO techniques that help you generate more quality traffic to your blogs.

This is a technique in which you have to submit your newly launched products or services of the company to the Press release sites.

However, most of websites are paid version but some of offering a bit of free.

The benefits of this technique are you can get traffic on your website and get links. And we all know that if traffic comes to our website, the conversation rate will be high.

A press release should be keyword-optimized, factual, and informative so that it could generate interest in the readers.

In addition, it should be used to share news content with targeted users.

There are a lot of websites available to submit your article:

Pressreleasepoint.com

PR.com

Newswire.com

Businesswire.com

PRunderground.com

24-7pressrelease.com

Webnewswire.com

ereleases.com

globalnewswire.com

openPR.com etc.

9. Guest Posting

The term “Guest Posting” literally means publishing your blog posts to someone else’s website, which leads to generate backlinks and increase quality traffic.

This helps you in optimizing your site and is a great Off-page SEO technique.

It’s a great way to connect with new readers and get your name out.

Bloggers need good content. By being a good guest blogger and adding value to someone else’s blog, you’re going to build relationships with other bloggers.

Bloggers make up a large percentage of conversations happening on the Internet, especially on social media sites like Facebook and Twitter. They can be tremendously influential. Which makes them good friends to have.

For Guest Posting some of the websites are given below:

Getresponse.com

Shout me loud

Social media today

Hubspot.com

Outbrain etc.

10. Question and Answer

You write blogs for the audience or readers. You love your content but make sure to write by implementing some points in your mind like asking questions, giving suggestions to the readers, and answering their previous queries through your blogs.

Basically, if visitors read your article, they may get it to understand in one-time reading or may have some doubts. So, they will ask you definitely by commenting or any other reach.

This is the way through which you also ask your doubts and give suggestions to the blog owners and answer to your regular readers.

Writing great content and giving it to the right people can be one of the best ways to build your authority.

There are some the sites like Quora, Stack Overflow, Yahoo Answers, etc where you can engage on the regular basis by solving problems and answering queries to your niche of the audience.

Answer them in such a way that they feel you are giving some value to them and their queries so that they will follow your website and social media sites as well.

If you have written a guide on the same topic, leave a link back to your site so that visitors can easily find your content. Make sure your links should be genuine, they shouldn’t be spam links. It will affect your SEO ranking also.

Quora.com

Answer.yahoo.com

Answer.com

Stackexchange.com

11.Broken link building

Broken link building is an interesting strategy. This strategy is scalable as well as reliable.

The purpose is to find the broken link and contact the owner of the resource whose link is broken or has broken links.

The broken link may be one of your own pages that you will then provide an update to, or it may be an old competitor link that you will then offer to replace one of your links with similar content.

This will help reduce the number of redirects and 404 pages, resulting in a better user experience.

Broken links usually occur when the web hosting ceases or the site’s assets get messed up during migration.

Sometimes it can also be the result of simply typing mistakes. So prefer to use the Grammarly tool to avoid spelling mistakes as well as grammar correction.

Hence, always choose best hosting provider having great reliable services.

12. Newsletter

It is affordable for every small business owner to get small emails in their initial days.

In this, you have to plan a newsletter and create it manually for your individual posts, including recently published content of your website.

Generally, you should keep your newspaper short, but full of interesting and relevant information. Not more irrelevant that shouldn’t be digested by the audience.

Use short, simple words and attractive as well.

One more thing is that not everyone has the same timing schedule. So, better to set a schedule accordingly and then send the newsletter according to the local timing of the audience.

If you give them value, advice, and timely information, your customers are more likely to value your newsletters and the information you send.

Avoid sending too much newsletter, otherwise, you are harassing your readers and will start losing subscribers.