10 Best Keyword Ranking Tools for SEO of your website.

Now-a-days anyone with a basic knowledge of search engine optimization knows that keywords are the most important part of SEO. When we use search engines—such as Google or Bing—they use words or phrases, and these keywords can form a link between well-optimized sites and the user. A sound keyword strategy will increase your chances of being ranked on the search engine’s results page, and it is important to know how well your strategy and website are performing using keyword tracking tools.

Why do you need a Keyword tracking tool?

An online presence is not only essential but also necessary to make your brand stand out in the market and customers get to know your business or product. Monitoring your keyword ranking will help you detect search trends to recognize what your target market demands. Knowing this will not only help you improve your chances of reaching your target market online, but will also show you which marketing strategies work—and which ones need improvement.

Monitoring a large selection of keywords that best describe your business or product will also show you which keywords consistently yield results, so you can implement them in your posts and update pages that aren’t ranking well. There are also chances that you make find diamond in the dust out there by simply classifying all your keywords into groups and as per relevancy.

10 Best Keyword Tracking Tools

1. SEM Rush

SEMrush is the favorite for many users as a keyword tracking tool, as it doesn’t differentiate between your site and competitive sites. While this can have its attractions, it’s also the reason I only made it number one on the list. That said, for what it offers SEMrush is very easy to use. Using the tool’s search bar, you can ask SEMrush to rank a site or page’s Google and Bing results by providing the URL. Once the results are in, you’ll also be able to compare them to how other sites and pages rank by selecting a keyword.

2. SEO Profiler

SEO Profiler will keep constant tabs on your significant competitors and the keywords they’re using to rank well so that you can integrate them in your posts (and then monitor how well you’re ranking in comparison).

Secondly, it will also notify you of keyword opportunities—keywords that aren’t ranking at number one just yet but have the potential to do so if used correctly. Knowing your keyword opportunities can give you an advantage over your competition, as you’ll have the chance to spearhead the rising popularity of a keyword.

3. Competitive Research & Keyword Research Gadget

The Competitive Research and Keyword Research Gadget isn’t exactly a tool, but rather—as the name suggests—a gadget. You add the gadget to your site as a widget, so it appears on your site as a button you can use to generate information on your site’s keyword ranking. The free installation also includes a competitive analysis tool so you can see how well your site is doing relative to your competition, but you’ll also have the option of integrating the Competitive Research and Keyword Research Gadget in conjunction with any other keyword tracking tool of your choice.

4. Google Keyword Planner

Originally launched as the Google Keyword Tool and Traffic Estimator, the Google Keyword Planner allows you to research keywords and trends.

If you’re still preparing content, you can use Google Keyword Planner to search for the keywords best suited to your business by using words or phrases relating to your site. The results will not only give you a suggestion list of keywords but also tell you how well they rank.

In addition to their current rank, Google Keyword Planner will also give you a report on how well keywords have performed over time by providing data on how often they’re searched.

5. WooRank

WooRank’s dashboard gives technical information on your site and allows you to add competitor sites’ URLs so you can make comparisons and see how well your website ranks against theirs.

The website review function will give you your site’s current ranking (not only in terms of keyword ranking but SEO as a whole) and gives positive feedback on what you’re doing right in addition to highlighting sections where you can make improvements. This feature has a continuity option so that you can review your site multiple times and look at previous reports to see how well your ranking has improved overtime.

6. AHREF

Many critics who recommend SEMrush cite Ahrefs as their second favorite keyword ranking tool. Ahrefs is best used in conjunction with another keyword ranking tool, as it mainly focuses on backlinks, but is quite competent as a keyword ranking tool as well. You’ll be able to see what external links your competition is using, as well as their top pages and IPs. Ahrefs also provides excellent customer service, including support, so you’ll never find yourself totally at a loss as to how to operate the tool.

There are a host of great features included, but as a keyword ranking tool, its top function is to automatically find the keyword (or keywords) your site is ranking on. You’ll also be able to specify which country’s search engine results you want Ahrefs to analyze for your site, so you get a localized report.

7. Advanced Web Ranking

Advanced Web Ranking operates both as a desktop and cloud-based tool for website ranking. This keyword ranking tool also allows you to track an unlimited number of websites—meaning you won’t have to choose a top-ten list of your competitors to monitor and worry that the ones you had to leave out might be doing unexpectedly better.

Using the Advanced Web Ranking tool, you’ll be able to automate updated reports on how well your website or page is ranking according to a schedule of your choosing. If you do need to generate results at the drop of a hat—as part of a business presentation or sales pitch, for example—you’ll also be able to update the data manually by using the refresh option.

8. Similar Web

Similar Web is a great tool for obtaining traffic insights for any website. All you need to do is type your URL in and within seconds this tool will give you a report on your global, country, and category ranking. Included is a graph showing the number of times a site has been visited in a week over the last six months.

Although not strictly keyword ranking, Similar Web will give you an idea of how well your site is doing with regards to traffic—information that can supplement any keyword ranking tool’s reports, especially if you’ve opted for a ranking tool that doesn’t show you which sites are doing better than yours. Similar Web will also give you an indication of how many views your site has received as a result of social media, searches, referrals, and ads.

9. SERP’s Keyword Rank Checker

A popular open-source keyword rank tracking tool, SERP’s Keyword Rank Checker allows you to track your site’s keyword ranking on a global and location basis. Again, you’ll be asked to select a keyword and a domain, although you also have the option to leave the URL section blank to see 250 results. You then select the search engine (Google or Yahoo only) and location, which you can refine to a specific neighborhood or GPS location in a second, optional section.

10. Wincher

Designed for tracking your keyword rank for Google, Wincher is considered one of the best tools available. You’ll benefit from a 14-day free trial period before being asked to sign up, but once you become a paid user, you’ll be able to monitor your current ranking and see how it fluctuates over time. 

Wincher allows you to add multiple domains and keywords, so you’ll be able to compare your site to the competition. And if a competitor ranks up and overtakes you, Wincher will send you a notification so you can analyze the occurrence and decide how best to respond with changes of your own to improve your ranking.

Hope this article helps you..!!

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